Client
Scotischdagda
Budget
$650
Time
10 Days
Visit Site
https://matterhornguides.com/en/
🔴 The Challenge
When we first reviewed MatterhornGuides.com, the website presented several challenges that were affecting user engagement and conversions:
- Lack of Clear Value Communication: The homepage didn’t immediately tell visitors what unique services the company offers or why they should choose Matterhorn Guides over competitors. Matterhorn Guides -
- Confusing Navigation & User Flow: Visitors couldn’t easily find detailed information about key services like guided Matterhorn ascents, heliskiing, freeriding, or winter activities. Matterhorn Guides -
- Outdated Visual Design: The overall website layout and visuals lacked a modern, trust-building aesthetic that aligns with premium mountain guiding & adventure services. Matterhorn Guides -
- Missing Conversion Focus: There were no strong call-to-action elements (like “Book Your Adventure” or “Get a Quote”) above the fold, making it harder to drive bookings. Matterhorn Guides -
- Inconsistent Branding Elements: Fonts, colors, and presentation were not unified, reducing the professional feel for high-end adventure experiences. Matterhorn Guides -
These issues together made it difficult for visitors to quickly understand the offering, explore services, and convert into actual bookings.
✅ The Solution
We applied a strategic redesign and optimization to enhance the website’s performance, branding, and user experience:
1. Clarified Value Proposition
We updated the hero section to immediately communicate who Matterhorn Guides is and what unique adventure experiences they offer, highlighting exclusivity and professional experience.
2. Improved Navigation & Structure
We reorganized the site architecture so that all major services (Guided Matterhorn climbs, Heliskiing, Freeriding, and Winter Activities) are easy to locate and explore.
3. Modern Visual Redesign
We refreshed the visual style with clean layouts, engaging images, and a unified color palette to reflect a premium, adventure-oriented brand.
4. Enhanced Call-To-Actions
We added and optimized clear CTAs like Book Now, Request a Custom Adventure, and Contact Us to increase conversions and guide users toward action.
5. Branding Consistency & Messaging
We refined typography, spacing, and visual hierarchy to create better readability and an engaging browsing experience that matches the quality of their services.
6. Mobile & Performance Optimization
We ensured the site is fully responsive and performs well across devices, providing a smooth experience for both desktop and mobile users.
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, JavaScript, PHP
Client Reviews:
MatterhornGuides.com serves as the online presence for a premium mountain guiding company offering exclusive Matterhorn ascents and alpine adventures. However, before the redesign, it lacked clarity in service communication, modern visual appeal, and conversion-driven structure.
After our improvements, the website now reflects its high-end adventure positioning with clearer messaging, improved navigation, modern design, and better user engagement — helping drive more inquiries and bookings.
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Key Results
Development Process
Requirement Analysis & Research
Understanding business goals, target audience, and property niche.
Planning & Wireframing
Structuring pages, user flow, and content hierarchy.
Branding & Visual Direction
Selecting colors, fonts, and layout style suitable for real estate.
UI/UX Design
Designing modern, clean, and conversion-focused layouts.
Website Development
Building the website using WordPress with clean, scalable structure.
Responsive & Performance Optimization
Ensuring speed, mobile compatibility, and smooth interaction.
Testing & Final Launch
Cross-browser testing and final quality checks before delivery.
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