Client
Jabberuk
Budget
$700
Time
10 Days
Visit Site
https://www.ashcrestjoinery.co.uk/
🔴 The Challenge
The Ashcrest Joinery website had several key issues affecting its performance and brand presentation:
- Outdated Visual Design: The site lacked a modern, premium visual identity that reflects the high-quality craftsmanship of the brand.
- Poor Service Showcase: Joinery projects, bespoke furniture, and custom work were not highlighted clearly or attractively.
- Low User Engagement: Visitors had difficulty finding project examples, service explanations, and contact information.
- Design Structure Issues: Layout was inconsistent and did not communicate trust or expertise effectively.
- Weak Lead Focus: There were no clear conversion triggers (CTAs) to encourage inquiries or quote requests.
These challenges made it difficult for visitors to understand Ashcrest Joinery’s value, craftsmanship, and range of services, resulting in lower engagement and fewer new leads.
✅ The Solution
We redesigned the website with a strong focus on craftsmanship, clarity, and professionalism:
- Created a modern, refined design that reflects bespoke workmanship
- Improved layout structure to clearly present services and expertise
- Highlighted completed projects with clean visuals and descriptions
- Enhanced typography and spacing to build trust and credibility
- Added clear call-to-action sections to encourage enquiries
- Optimized the website for mobile devices and smooth performance
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, Crocoblock, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, JavaScript, PHP
Client Reviews:
Rajib, was brilliant on this task. There were a few hiccups along the way, but they were down to me and not Rajib.
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Key Results
Development Process
Requirement Analysis & Research
Understanding business goals, target audience, and property niche.
Planning & Wireframing
Structuring pages, user flow, and content hierarchy.
Branding & Visual Direction
Selecting colors, fonts, and layout style suitable for real estate.
UI/UX Design
Designing modern, clean, and conversion-focused layouts.
Website Development
Building the website using WordPress with clean, scalable structure.
Responsive & Performance Optimization
Ensuring speed, mobile compatibility, and smooth interaction.
Testing & Final Launch
Cross-browser testing and final quality checks before delivery.
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