Client
timh1986
Budget
$1600
Time
15 Days
Visit Site
https://roof-ohio.com/
🔴 The Challenge
When we reviewed Roof-Ohio.com, we identified distinct challenges that were impacting trust, conversions, and user clarity:
- Unclear value proposition: Visitors couldn’t quickly understand what makes Roof Ohio different from competitors
- Scattered service details: Roofing, repair, replacement, and inspection info were not organized clearly
- No strong trust elements: Lack of proven credibility signals like certifications, awards, or testimonials
- Complicated browsing experience: Users found it hard to locate service areas, request forms, or contact details
- Lack of urgency: Visitors were not encouraged to take immediate action for emergency or seasonal roof services
These issues made the website functional, but not effective in driving calls, inquiries, and conversions.
✅ The Solution
We redesigned the site focusing on clarity, trust, and user motivation:
- Crafted a clear and compelling value statement in the hero section to immediately communicate Roof Ohio’s expertise
- Reorganized service info into user-friendly sections with strong headings and quick summaries
- Added prominent trust elements: certifications, badges, client testimonials, and past project visuals
- Simplified navigation and structured important links (like Service Areas, Contact, Free Quote) for easier exploration
- Included urgency-driven call-to-actions (e.g., Call for Immediate Roof Inspection, Book Your Free Estimate Today)
- Optimized mobile responsiveness and performance to ensure smooth browsing on all devices
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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