Client
Healthandlife
Budget
$2200
Time
21 Days
Visit Site
https://texasroofers.com/
🔴 The Challenge
Texas Roofers needed a custom brand identity and website design that effectively captures its role as a leading roofing contractor across major Texas markets like Austin, Dallas-Fort Worth, Houston, and more. Before the redesign:
- The site lacked a clear structural layout that organizes extensive service offerings — from roof installation and repair to storm damage restoration and gutter services — in an easy-to-navigate manner.
- Potential clients visiting the site weren’t immediately presented with who Texas Roofers serves, what materials they specialize in, and why they are a trustworthy roofing partner compared to competitors.
- Critical lead conversion elements like free inspection CTAs, service explanations, and geographic coverage were not optimized for user engagement or clarity.
✅ The Solution
We delivered a fully custom branded roofing website designed to enhance authority, improve user experience, and drive more qualified inquiries:
✅ Clear Brand Messaging & Positioning
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Positioned Texas Roofers as trusted roofing experts throughout the Lone Star State, emphasizing experience, quality workmanship, and customer-focused service.
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Built headline elements and visual cues that immediately communicate reliability and regional authority in roofing services.
✅ Service Structuring & Accessibility
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Organized roofing offerings into clear service categories such as:
• Roof Installation & Replacement
• Roof Leak Repair
• Storm Damage Restoration
• Asphalt, Tile & Metal Roofing Systems
• Commercial & Residential Roofing Solutions
These sections help visitors quickly understand what they can hire Texas Roofers for. -
Included service type visuals and icons to enhance scannability.
✅ Lead-Generating UX/UI
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Strategically placed Free Roof Inspection and Schedule Service CTAs throughout the site to encourage conversions.
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Simplified navigation with clear menu paths for Residential, Commercial, Service Areas, and Contact.
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Designed engaging location pages to show coverage in key cities (Austin, Dallas, Houston, San Antonio, and more), which builds confidence for local users.
✅ Trust & Credibility Enhancers
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Integrated Google Reviews and customer testimonials within the layout to showcase high satisfaction and reputation.
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Highlighted quality workmanship, transparent pricing, and professional communication as key differentiators.
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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