Client
hrr1337
Budget
$2500
Time
20 Days
Visit Site
https://www.ohioroofingsidingandslatellc.com/
🔴 The Challenge
Ohio Roofing Siding & Slate LLC required a custom branded website that clearly communicates the breadth of its residential and commercial exterior services while building strong trust and credibility with homeowners throughout Northeast Ohio. Before the design:
- The company lacked a professional and cohesive online presence that highlighted its multi-service offerings (roofing, siding, slate installation, gutters, chimney repair, etc.) in a structured, easy-to-navigate format.
- Potential clients weren’t immediately presented with the company’s experience, community reputation, financing options, and special offers, which are important for converting visitors into leads.
- There was limited emphasis on local trust signals like BBB accreditation and long-term warranties that help differentiate the service from competitors.
✅ The Solution
We delivered a strategic custom website design that enhances Ohio Roofing Siding & Slate LLC’s brand presence, improves user experience, and increases lead conversions through clear messaging and structured service presentation:
✅ Brand Positioning & Messaging
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Emphasized the company’s identity as a reliable, family-owned exterior services provider with over 20+ years of experience serving Cleveland and surrounding Ohio communities.
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Highlighted key trust elements such as BBB A+ accreditation, veteran and senior discounts, financing options, and extended warranties to build credibility and confidence.
✅ Clear Service Presentation
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Organized the site to present core services effectively:
• Roof Replacement & Repair
• Slate Roofing Installation
• Siding Installation & Repair
• Gutter and Chimney Services
• Roofing Inspections & Maintenance
• Energy-Efficient Upgrades
Each service is explained with clarity to help homeowners quickly understand what’s offered and why it matters.
✅ Lead-Focused UX/UI
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Strategically placed “Free Estimate” CTAs throughout the site to encourage contact and service inquiries.
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Included special promotions and seasonal offers (e.g., discounts for full roofing or repair jobs) to capture visitor interest.
✅ Local Trust & Authority Boosters
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Integrated customer reviews/testimonials within content to show real client satisfaction.
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Featured service area pages targeting key Ohio markets (e.g., Cleveland, Westlake, Medina) to improve local relevance and SEO potential.
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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