Client
lakmina123
Budget
$1300
Time
13 Days
Visit Site
https://www.parklaneplumbing.com.au/
🔴 The Challenge
Parklane Plumbing Services needed a professional, modern website that effectively communicated its wide range of domestic and commercial plumbing solutions and made it easy for visitors to understand services and request support. The existing online presence lacked clear service segmentation, did not highlight trust and experience factors, and missed optimized conversion paths to turn visitors into booked jobs.
Key challenges included:
- Multiple plumbing services were not clearly segmented for visitor clarity
- Service benefits and customer value were under-emphasized
- Trust elements like long-standing experience and customer testimonials were not highlighted effectively
- Website lacked strong calls-to-action to drive quote requests and bookings
✅ The Solution
We delivered a strategic custom website design that positions Parklane Plumbing as a trusted plumbing expert across Melbourne, clearly explains service offerings, and encourages visitors to contact the business for bookings or quotes.
Key solutions included:
✅ Clear Brand Messaging & Positioning
Presented Parklane Plumbing as an experienced and highly qualified plumbing provider serving both residential and commercial clients throughout Melbourne with over 20 years of industry experience and association membership.
✅ Organized Service Presentation
Structured plumbing services into clearly defined sections such as:
- Domestic & General Plumbing (repairs, installations, leak detection)
- Blocked Drains & Drain Clearing
- Bathroom Plumbing (showers, toilets, bath installations)
- Commercial & Facilities Plumbing (backflow prevention, CCTV drain inspection)
- Plumbing Property Maintenance (landlord & property manager services)
These structured sections help visitors quickly find the exact service they need.
✅ Trust & Credibility Boosters
Integrated credibility elements such as long-term industry experience, Master Plumbers Association membership, and real customer testimonials to reassure new visitors of quality and reliability.
✅ Lead-Focused UX/UI Design
Placed clear calls-to-action like “Request Booking,” “Contact Us,” and “Request a Quote” strategically throughout the website to increase service inquiries and conversions.
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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