Client
teodor_milic
Budget
$2200
Time
20 Days
Visit Site
https://www.ruletheroof.com/
🔴 The Challenge
The client wanted a completely new roofing website without having an existing site. Instead of written requirements, they shared reference images and visual inspirations, which made it challenging to translate ideas into a fully functional, professional website.
Key challenges included:
- No existing website or structure to follow
- Requirements shared mainly through images, not text
- Need for a strong roofing brand identity from scratch
- Creating a clear service flow that converts visitors into leads
- Ensuring the design works perfectly on all devices
✅ The Solution
We approached this project with a visual-first and strategy-driven process, transforming image references into a polished roofing business website.
What we delivered:
- Converted image-based instructions into a clear website structure
- Designed a strong, modern roofing brand layout from scratch
- Created a clean homepage flow focused on trust and lead generation
- Built dedicated service sections for roofing solutions
- Applied bold typography and professional visuals suitable for the roofing industry
- Optimized the site for mobile, tablet, and desktop devices
- Ensured fast loading speed and user-friendly navigation
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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