Client
mifasol
Budget
$1600
Time
13 Days
Visit Site
https://diazroofing.info/
🔴 The Challenge
Diaz Roofing needed a custom branded website that communicates its full range of roofing and exterior services while building credibility with local Ohio homeowners and business owners. Before the redesign:
- The company lacked a professional online presence that clearly organized its broad service offerings (residential, commercial, repair, maintenance, gutters, skylights, siding).
- Potential clients weren’t easily guided through service benefits, financing options, and insurance assistance, which are key decision factors for roofing investments.
- There was no centralized structure to highlight experience, trust, and local service areas, which reduced conversions from visitors into leads.
✅ The Solution
We delivered a strategic custom website design that strengthens Diaz Roofing’s brand authority and improves user experience — making it clear who they are, what they offer, and how customers can engage:
✅ Brand Positioning & Messaging
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Positioned Diaz Roofing as experienced, reliable roofing professionals serving Youngstown and surrounding Ohio communities.
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Highlighted core values such as quality workmanship, integrity, and customer satisfaction throughout the layout.
✅ Service Clarity & Discovery
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Redesigned service sections to clearly present:
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Residential and Commercial Roofing
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Roof Repairs & Replacements
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Emergency Roofing Services
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Gutter Installation & Repair
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Skylight & Chimney Repairs
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Fascia & Siding Services
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Roof Maintenance & Inspections
These were made easy to scan with descriptive headings and icons.
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✅ Lead Conversion Enhancements
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Placed Free Estimate and Contact CTAs at key points to encourage inquiries.
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Included financing and insurance claim support messaging to help users feel confident about starting a roofing project.
✅ Local Trust & Coverage
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Integrated local service area messaging and trust signals that show Diaz Roofing serves Youngstown, Boardman, Austintown, and other Ohio communities.
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Strengthened social proof by structuring space for reviews and ratings (e.g., 4.3 ★ HomeAdvisor rating).
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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