Client
shamimahamma438
Budget
$1500
Time
15 Days
Visit Site
https://fdplumbing.co.uk/
🔴 The Challenge
FD Plumbing & Heating needed a modern, professional website that reflected the company’s long-standing reputation as a reliable and skilled provider of plumbing, heating, and gas services in London. The goal was to organize the wide array of services clearly, emphasise trust and quality credentials, and improve lead generation by encouraging visitors to make contact.
Key challenges included:
- Multiple service areas (plumbing, heating, boiler, drainage, gas) were not structured for fast understanding
- Trust elements such as certifications, customer reviews, and guarantees were under-emphasized
- Users needed clearer calls-to-action for requesting quotes, booking services, and emergency support
- Visitors required reassurance through proof of quality and professional accreditation
✅ The Solution
We delivered a bespoke custom website design that showcases FD Plumbing & Heating as a trusted local expert across plumbing, heating, boiler installation/repair, and gas services — backed by strong social proof and clear service segmentation. The design encourages immediate action from visitors while building confidence through professional messaging and customer testimonials.
Key solutions included:
✅ Strong Brand Positioning & Credibility Messaging
Positioned FD Plumbing as London’s friendly, fully qualified Gas Safe plumbers focused on quality workmanship, honest pricing, and long-term peace of mind without up-selling.
✅ Organized Multi-Service Presentation
Service offerings were organized into clear categories such as:
- Plumbing Repairs & Installation
- Central Heating & Boiler Services (installation, repair, servicing)
- Gas Safety & Heating Controls
- Drainage & Blocked Drains
- Emergency Plumbing Solutions
This structure helps visitors quickly find and understand services relevant to their needs.
✅ Trust & Social Proof Integration
Integrated strong trust elements including a 4.9/5 Trustpilot rating from 136+ reviews, professional Gas Safe accreditation, and service guarantees to build confidence with new visitors.
✅ Lead-Focused UX/UI Design
Placed high-impact calls-to-action like “Book Online,” “Get a Free Quote,” and “Call for Fast Service” at strategic points throughout the website to increase enquiries and conversions.
✅ Personalised & Consultative Approach
Communicated a consultative service style where engineers work with customers to offer the best solution — whether a quick fix or a full installation — without pressure or unnecessary upselling.
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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