Client
Abid Shehzad
Budget
$1200
Time
12 Days
Visit Site
https://newmanroofing.com/
đź”´ The Challenge
Newman Roofing needed a fully branded online presence that reflects its reputation as a trusted, family-owned roofing company in Central Ohio and clearly communicates its wide range of roofing and exterior services. Before the redesign:
- The website lacked a distinct brand identity tailored to their family-focused values and award-winning reputation.
- Potential customers could struggle to understand service coverage, product options, and why choose Newman Roofing over competitors.
- There was a need to showcase premium roofing materials, design options, and service testimonials in a polished, professional way that builds credibility and increases leads.
âś… The Solution
We delivered a custom website design and branding approach focused on elevating Newman Roofing’s professional presence while highlighting its long-standing community trust and service excellence:
âś… Brand Positioning & Visual Identity
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Reframed the homepage messaging to communicate family-owned heritage, award recognition, and trusted reputation in Columbus roofing.
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Integrated branded visuals and design elements that reinforce quality, trust, and craftsmanship.
âś… Service Clarity & Structure
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Created custom pages and layouts to present core services like:
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Roof Replacement & Repair
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Standing Seam Metal Roofing
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DaVinci Composite & Designer Shingles
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Inspections, Storm Damage Services, Siding & Gutters
These sections clearly guide users through options tailored to their needs.
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âś… Trust & Social Proof
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Designed a reviews and rating section to highlight customer testimonials and their 5.0 rating.
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Developed trust-building components that emphasize awards (“Best Roofing Company in Columbus”), years in business (since 1992), and community roots.
âś… Enhanced UX for Lead Generation
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Strategically placed “Get a Quote” / “Free Estimate” CTAs throughout the site to increase conversions.
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Simplified navigation showcasing services, portfolio, team, and testimonials for faster decision-making.
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Provided location visibility to reinforce local service areas within the Columbus region.
Technologies:
- CMS/Platform: WordPress đź’»
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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