Client
drsolution
Budget
$1200
Time
10 Days
Visit Site
https://plumbingsales.com.au/
🔴 The Challenge
PlumbingSales Australia needed an online store that effectively presented thousands of plumbing products while making it easy for trade and consumer customers across Australia to find, evaluate, and purchase items. The previous presence lacked a structured category organization, did not emphasize product value or trust signals strongly, and missed optimized conversion paths to increase sales and collect leads.
Key challenges included:
- Vast product catalog without clear category and navigation structure for easy browsing
- Product benefits, certifications, and compliance details under-emphasized
- Trust elements such as customer reviews and service guarantees were not prominently featured
- Calls-to-action for checkout, click-to-collect, and service inquiries were not optimized
✅ The Solution
We delivered a strategic e-commerce website design that positions PlumbingSales Australia as a leading online plumbing supply store, clearly displays categories and products, and encourages visitors to purchase, request quotes, or collect items.
Key solutions included:
✅ Clear Brand Messaging & Positioning
Presented PlumbingSales Australia as a trusted, family-owned Australian plumbing supply company with over 60 years serving trade and consumer customers.
✅ Organized Product & Category Presentation
Structured the product catalog into clearly defined categories such as:
- Brass Fittings
- Fixtures & Tapware
- Hot Water Systems
- Pumps & Valves
- PVC & DWV Supplies
- Tools & Accessories
This helps customers quickly find exactly what they need without feeling overwhelmed by choices.
✅ Trust & Credibility Boosters
Integrated strong customer review elements — including a 4.9-star rating from over 7,000+ reviews — to build confidence with new buyers.
Displayed secure payment, free shipping on qualifying orders, and click-to-collect options to reassure customers about convenience and reliability.
✅ Lead & Sales-Focused UX/UI Design
Placed prominent calls-to-action like “Add to Cart,” “Checkout,” and “Click & Collect” throughout the product browsing and checkout process to maximize purchases and user engagement.
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock, ACF Pro, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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