Client
Gonk03
Budget
$650
Time
9 Days
Visit Site
https://swingandshadeinstallations.com/
🔴 The Challenge
Swing & Shade Installations aimed to create an online presence that clearly communicates their outdoor installation services — from swing sets and pergolas to shade structures — while building trust and encouraging customer enquiries. The existing site needed better clarity, structure, and engagement:
- Visitors had limited guidance on the range of services offered (e.g., swing set assembly, pergola and gazebo installation)
- Service descriptions lacked clear structure and hierarchy, making it harder to understand offerings at a glance
- Navigation between service pages, gallery, and contact information could be confusing
- No strong conversion elements to prompt quote requests or bookings
- Trust-building components like testimonials and project examples were not prominent enough
✅ The Solution
We redesigned the site to be clearer, more engaging, and conversion-focused, helping visitors easily understand services and take action:
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Structured content into clear service categories (swing installation, shade structures, pergolas, gazebos) with visual support
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Improved navigation and menus so users can quickly find “Services,” “Gallery,” and “Contact” pages
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Highlighted customer testimonials and visuals from completed projects to build trust
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Added strong calls-to-action (e.g., Request a Quote, Book Now) on key pages
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Enhanced layout and mobile responsiveness for a smoother browsing experience
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, Crocoblock
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, PHP
Client Reviews:
The updated website now clearly showcases Swing & Shade Installations’ outdoor services and expertise. With improved structure, compelling visuals, and stronger calls-to-action, the site better engages visitors and helps turn casual browsers into booked customers — creating trust and improving usability for homeowners and commercial clients alike.
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Key Results
Development Process
Requirement Analysis & Research
Understanding business goals, target audience, and property niche.
Planning & Wireframing
Structuring pages, user flow, and content hierarchy.
Branding & Visual Direction
Selecting colors, fonts, and layout style suitable for real estate.
UI/UX Design
Designing modern, clean, and conversion-focused layouts.
Website Development
Building the website using WordPress with clean, scalable structure.
Responsive & Performance Optimization
Ensuring speed, mobile compatibility, and smooth interaction.
Testing & Final Launch
Cross-browser testing and final quality checks before delivery.