Client
paddyj61
Budget
$750
Time
10 Days
Visit Site
https://www.tamesidewillwriters.co.uk/
🔴 The Challenge
Tameside Will Writers needed a clear, trustworthy online presence that helps visitors quickly understand why writing a will is important and how their services provide peace of mind. The challenges included:
- Homepage didn’t immediately communicate the importance of wills or the services offered
- Service pages lacked structure and clarity for different will types and estate planning options
- Calls-to-action (e.g., “Request a quote,” “Book a home visit”) weren’t emphasised strongly
- Trust indicators (certification, process steps, testimonials) were not clearly visible
These are common problems for legal service sites aiming to convert local clients who need simple, reliable will writing services.
✅ The Solution
We redesigned the TamesideWillWriters.co.uk site with a focus on clarity, trust, and conversion:
- Clear Value Proposition: An informative hero section that immediately explains what the business does and why wills matter
- Structured Services: Breakdowns of every service – from Basic Wills and Mirror Wills to Trust Wills, Probate, and Lasting Power of Attorney – so visitors understand their options
- Strong Calls-to-Action: Highlighted buttons like “Get Free Quote,” “Book Consultation,” “Contact Us” to encourage inquiries
- Trust & Accessibility: Visual steps for how the will creation process works, reassurance about professional guidance, and local service areas (Ashton-under-Lyne, Denton, Audenshaw, etc.)
- Responsive Design: Ensuring the site works well on mobile for all local clients
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: WooCommerce, Crocoblock, JetSmartFilters
- SEO & Marketing: RankMath 🚀
- Code / Languages: HTML5, CSS3, JavaScript
Client Reviews:
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
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