- Netherlands
- 2020
Client
Holdemhelper's
Budget
$3000
Time
20 Days
Visit Site
https://toppraktijk.nl/
🔴 The Challenge
TopPraktijk needed a website that clearly communicates its full suite of marketing and growth services tailored specifically for healthcare practices. The goal was to help clinics and practices — such as dental clinics, physiotherapists, and private healthcare providers — understand how TopPraktijk can help them start, grow, or take over a practice, but the existing presentation made it difficult for visitors to grasp the value and navigate services easily:
- Explaining complex service offerings like SEO, Google Ads, branding, and patient acquisition clearly to visitors
- Organizing service categories so potential clients can immediately find what they need
- Building trust and credibility for high-value marketing services in a competitive niche
- Encouraging enquiries from practices of different sizes and specializations
- Demonstrating proven results and client success stories effectively
✅ The Solution
We focused on a “strategy-first” structure that educates visitors and drives engagement:
- Redesigned the homepage to clearly outline TopPraktijk’s core services and value proposition
- Organized content into distinct paths for Starten, Overnemen, and Groeien (start, take over, grow) to match visitor intent
- Highlighted service offerings with concise descriptions and easy-to-scan visuals
- Showcased client results and testimonials to build credibility and trust
- Improved navigation and calls-to-action to make it easy to book consultations or request more information
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: JetEngine, WooCommerce, JetSmartFilters
- SEO & Marketing: Yoast SEO 🚀
- Code / Languages: HTML5, CSS3, PHP
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Key Results
Development Process
Requirement Analysis & Research
Understanding business goals, target audience, and property niche.
Planning & Wireframing
Structuring pages, user flow, and content hierarchy.
Branding & Visual Direction
Selecting colors, fonts, and layout style suitable for real estate.
UI/UX Design
Designing modern, clean, and conversion-focused layouts.
Website Development
Building the website using WordPress with clean, scalable structure.
Responsive & Performance Optimization
Ensuring speed, mobile compatibility, and smooth interaction.
Testing & Final Launch
Cross-browser testing and final quality checks before delivery.
