Client
slfmarketing
Budget
$1200
Time
10 Days
Visit Site
https://veganbajan.com/
🔴 The Challenge
VeganBajan needed a clean, engaging platform to share Caribbean-inspired vegan recipes, lifestyle tips, and plant-based guides with audiences interested in healthier and ethical eating habits. The existing setup had several weaknesses:
- The purpose of the site wasn’t immediately clear (e.g., whether it’s recipe blog vs. vegan guide)
- Navigation and content categories were not structured for intuitive browsing
- Key calls-to-action (such as subscribe, explore recipes, or contact) were not prominent
- Visuals and food photography lacked professional hierarchy to attract and retain visitors
✅ The Solution
We redesigned VeganBajan.com to focus on clarity, visual appeal, and easy access to content:
- Clear brand message: Positioned the site as Caribbean-inspired vegan food and lifestyle resource
- Organized categories: Divided content into intuitive sections like Recipes, Lifestyle Tips, Nutrition Guides, and Travel & Vegan Dining
- Featured photography: Emphasized vibrant, high-quality visuals of vegan dishes and Caribbean ingredients
- Stronger CTAs: Added visible buttons like View Recipes, Subscribe for Meal Ideas, Follow on Social Media
- Structured layout: Improved layout to help visitors quickly discover popular posts and search by dietary preferences
Technologies:
- CMS/Platform: WordPress 💻
- Builder: Elementor Pro 🏗️
- Core Plugins: WooCommerce, Crocoblock, JetSmartFilters
- SEO & Marketing: Google Analytics 🚀
- Code / Languages: HTML5, CSS3, JavaScript
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Key Results
Development Process
Brand & Requirement Discovery
We gathered client requirements, business goals, target audience details, and branding expectations to understand the niche clearly.
Content & Structure Planning
We planned the website structure, page flow, content sections, and call-to-actions to ensure clarity and conversion.
Custom UI/UX Design
We designed a unique, modern, and brand-focused layout that reflects the business identity and builds trust.
Website Development
The approved design was developed into a fully functional WordPress website with clean and scalable structure.
Responsive & Cross-Browser Optimization
The website was optimized for desktop, tablet, and mobile devices, ensuring consistency across all browsers.
Performance & SEO Setup
We optimized loading speed, basic SEO structure, and overall performance for better visibility and user experience.
Testing & Final Launch
Final testing was completed, revisions were applied, and the website was successfully launched.
